Shop Drop!:
In lieu of today’s Covid-19 environment, I decided to go in a direction that might be a bit more controversial with suggested cures that had been publicly suggested. According to the CDC, there are still calls coming in from Americans that have use bleach to “cure or prevent” Covid-19. See this link from June 5, 2020: Center for Disease Control, and primarily these figures at the bottom of the page: Figure 1 and Figure 2 which are mind blowing that there are so many people that are uneducated in the safety precautions of cleaning products like Bleach. Although the product I have chosen to modify is Clorox Bleach, my alterations are not directed to the company as they do have many warnings on their labels. I have directed them to the people who are naïve and blindly loyal enough to take the advice of someone who is not a medical professional. I am of course referring to President Trumps press conference that he gave on April 23, 2020 (see onYouTube) suggesting the use of disinfectants ingested or injected to cleanse the body of the virus. This has since been walked back by the White House but the damage is still occurring. The warnings I have added include not to ingest or inject.
For my process, I started by doing research on which product to use and was truly surprised to see the numbers were still increasing for those who are still ingesting disinfectants to prevent Covid-19. As bleach was the highest ingested product, I looked at my bleach jugs that I have at home and combined elements from them to form a new label. In Illustrator I recreated the center section of the label such as the text, gradient effects, shape distortion, and logo shapes with check marks. For the warning labels and directions, I placed them as pdf’s and was able to alter the text within them to reflect the extra warnings of not ingesting or injecting for a cure of Covid-19. I printed a label and placed it on one of my bleach jugs, but my printer is not good and it was hard to read. So I used the Adobe Dimension application to render my label onto a 3-D white plastic jug and then placed it over an image of our coffee table. This was a really cool program and I played with it for probably too long as it was fun! I didn’t use Photoshop this time as I was able to accomplish everything in Illustrator with the exception of the 3-D rendering.
