Idea Lab

Objectives:

• To practice generosity through collaborative making
• To make things (again, good, bad, in-between)
• To examine case studies of exploratory processes and strategies among creatives

Description 
We are entering the world of branding. With this mini project we will begin by creating a personal brand. You are early in your career, so it might be helpful to think in aspirational terms. Who is your target audience? For whom do you want to design? What kinds of things do you want to make? How can you appeal to these specific clients and audiences? This brand will likely change multiple times throughout your time at Appalachian State, and will certainly continue to change after you graduate. Be honest with yourself at this stage.